“What, you have to pay extra for sports channels on your TATA Sky. Why, I subscribe to Reliance Big TV Platinum pack and get a range of 150-160 channels “ bloated my cousin while we were watching the ICC Champions trophy S/F’s England vs Australia.
Watching Paul Collingwood hit those 4’s n 6’s got my mind thinking. After almost 3 years of being a user (Disclaimer: AND a SELLER) of Tata Sky, was this really the most cost-effective DTH service for a high end user like me?
Thus start the comparisons. Which DTH service will the most number of channels for the least subscription cost (per month). I do not wish to compare Set-top box, installation costs but only the per month rentals per se for a high end south mumbaikar (Bombayite / Townie) like me.
Here Goes:
· Tata Sky Annual Mega Saver Pack:
All channels* including any future additions @ Rs. 5,500/- p.a.
http://www.tatasky.com/channel-packages.html
· Airtel Digital TV
Ultra Annual Pack Rs. 3,640/- p.a.
http://www.airtel.in/wps/wcm/connect/dth/Bharti%20DTH/Airtel%20Live/iTV%20(Interactive+Services)/Long_Duration_Packages
Channel List:
http://www.airtel.in/wps/wcm/connect/4c16d1804e7c84f6a0a7fd1c09a07d1c/Logo_poster_%28North%29_English.pdf?MOD=AJPERES&CACHEID=4c16d1804e7c84f6a0a7fd1c09a07d1c
· Dish TV
http://www.dishtv.in/static/gold.asp#platinum
Titanium Annual @ Rs.3,617 + 10.3% Service Tax = Rs. 3,990/-
· Reliance Big TV:
http://bigtv.co.in/flash/All_India_leaf_let.swf
Platinum Pack (Rs. 315 + 10.3% Serv Tax p.m = 4,170 for 12 mths. Less 16.6% disc on annual pack) = apprx Rs. 3.480/-
· Sun Direct
http://www.sundirect.in/packages.php
http://www.sundirect.in/e-brochure/01072009.pdf
Seems to be no annual pack. (Monthyk Rs 300 + tax, about Rs. 331/- per month and therefore)
Rs. 3,960/-p.a.
· Videocon DTH
http://www.d2h.com/WSC/packages.aspx
Diamond Pack Annual – Rs. 2,900/-
Not only do the others offer a competitive rate, the newer entrants have an edge over the early birds Dish TV and Tata Sky as they offer the latest MPEG 4 technology, compared to the “DVD Quality Picture and CD quality sound" offered by Tata Sky.
Inspite of all this, Tata Sky has its own loyal breed of die hard customers, who prefer not to give up their trouble free service and Tata Sky is also positioning itself as a premium priced player by refusing to match prices with that of the competition.
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