IS TATA SKY THE MOST COST EFFECTIVE DTH SERVICE??

“What, you have to pay extra for sports channels on your TATA Sky. Why, I subscribe to Reliance Big TV Platinum pack and get a range of 150-160 channels “ bloated my cousin while we were watching the ICC Champions trophy S/F’s England vs Australia.

Watching Paul Collingwood hit those 4’s n 6’s got my mind thinking. After almost 3 years of being a user (Disclaimer: AND a SELLER) of Tata Sky, was this really the most cost-effective DTH service for a high end user like me?
Thus start the comparisons. Which DTH service will the most number of channels for the least subscription cost (per month). I do not wish to compare Set-top box, installation costs but only the per month rentals per se for a high end south mumbaikar (Bombayite / Townie) like me.
Here Goes:
· Tata Sky Annual Mega Saver Pack:
All channels* including any future additions @ Rs. 5,500/- p.a.
http://www.tatasky.com/channel-packages.html

· Airtel Digital TV
Ultra Annual Pack Rs. 3,640/- p.a.
http://www.airtel.in/wps/wcm/connect/dth/Bharti%20DTH/Airtel%20Live/iTV%20(Interactive+Services)/Long_Duration_Packages
Channel List:
http://www.airtel.in/wps/wcm/connect/4c16d1804e7c84f6a0a7fd1c09a07d1c/Logo_poster_%28North%29_English.pdf?MOD=AJPERES&CACHEID=4c16d1804e7c84f6a0a7fd1c09a07d1c
· Dish TV
http://www.dishtv.in/static/gold.asp#platinum
Titanium Annual @ Rs.3,617 + 10.3% Service Tax = Rs. 3,990/-

· Reliance Big TV:
http://bigtv.co.in/flash/All_India_leaf_let.swf
Platinum Pack (Rs. 315 + 10.3% Serv Tax p.m = 4,170 for 12 mths. Less 16.6% disc on annual pack) = apprx Rs. 3.480/-

· Sun Direct
http://www.sundirect.in/packages.php
http://www.sundirect.in/e-brochure/01072009.pdf
Seems to be no annual pack. (Monthyk Rs 300 + tax, about Rs. 331/- per month and therefore)
Rs. 3,960/-p.a.

· Videocon DTH
http://www.d2h.com/WSC/packages.aspx
Diamond Pack Annual – Rs. 2,900/-

Not only do the others offer a competitive rate, the newer entrants have an edge over the early birds Dish TV and Tata Sky as they offer the latest MPEG 4 technology, compared to the “DVD Quality Picture and CD quality sound" offered by Tata Sky.
Inspite of all this, Tata Sky has its own loyal breed of die hard customers, who prefer not to give up their trouble free service and Tata Sky is also positioning itself as a premium priced player by refusing to match prices with that of the competition.

I sell whatever Shah Rukh Khan sells !

I sell whatever Shah Rukh Sells !
Wow, the thought first crossed my mind one rainy day when I thought, the heck whatever products I have sold till now have been endorsed by the great SRK at some given point in time.
I started off by selling mobile phones, pre-paid and post paid cards and refills from my shop 10 years ago.
SRK “sells” Nokia, although he started selling it much later after did.
We turned our mobile shop from a multi brand outlet to an exclusive customer care gallery for Airtel.
SRK is the brand ambassador for Airtel.
Later on, I turned distributor for ITZ CASH CARDS and by default for the Itz Dish TV card as well.
Thoda aur wish karo…..
Now as I mull diversification for my business, what else can I do……
Pepsi, Santro, Navratna Hair Oil!! No Thanks, don’t wanna give the great man a complex now do I ;-)